Another Lesson for Corporations to Respond to Their Twitter Accounts

Update: In addition to BoingBoing, the story has made it to NBC Miami, Business Insider and two popular frequent flyer forums (Milepoint, FlyerTalk). Two Seattle radio stations also called for interviews.

On Tuesday at 2:40 pm, I tweeted about this gaffe by an Alaska Airlines stewardess threatening passengers that they wouldn't be allowed off the plane if a missing digiplayer wasn't returned:

 

Alaska didn't respond to the tweet. About 18 hours later, BoingBoing published the post for its hundreds of thousands of readers. Alaska still hasn't responded.