The Lending Library is one of the best kinds of social network applications. It makes something that would be hard to do in the physical world, easy to do on the Web. It taps into the shared wealth of our communities, in this case material wealth, and brings people together in person to exchange items. It operates against the tide of endless consumption of new goods and makes it easier to share and conserve resources. Finally, it uses the geographical organization of social networks to empower communities around the world.
As the holidays heighten our focus on consumption, I'd like to call attention to the material wealth already in our communities. So many of us have stuff we don't use but that we'd share with others, if only it was easier.
I created the Lending Library on Facebook to make it easy for friends to share real world items, instead of always having to buy new stuff for our own use.
In the Lending Library, you can share books, DVDs, electronic items, garden tools et al. List the items you wish to share. Search for items you need to borrow. The Lending Library makes it easy.
I'd like your help... try out the Lending Library today. If you are not already a Facebook user, the link will guide you through setting up an account and then take you into the library.
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